Print. The media everyone can use.
Thursday, March 29th, 2007Have you mastered the Internet? How about blogging, RSS feeds, XML, Podcasting? All of it's pretty cool stuff. Most teenagers know how to use it, and when it works it can be really impressive.
But the majority of our population isn't teenagers. It's older folks, most of whom don't know what the heck an RSS feed or podcast are.
But they do know how to use print. Everyone who knows how to read does.