Print. It can reproduce color accurately
One of the things I hear from people when I ask them about the future of print is that they think catalogs will go away. Printed catalogs, that is. They think that it’s just easier to order stuff on the web.
It is easier to order stuff on the web. The problem is being able to tell what you ordered!
You see, on the web, you can’t reproduce color accurately. You have no control whatsoever over the output device. In theory if everyone calibrated their monitor and produced an ICC profile so that incoming images could be corrected to display properly on that monitor we could get color correct images. Have you calibrated your monitor? Me neither.
But a printed catalog can be checked for color accuracy. There are production controls available that will ensure the catalog meets a standard for representing the colors correctly. Something you don’t get on the web.
