Print. It gets read.
Do you get spam? I know, it’s a stupid question. What’s even more stupid is that despite the incredible technology and effort that have been hurled at blocking all forms of email advertising people still pour money into it.
I don’t know about you, but very little unsolicited email I receive gets read by me. I’ve just been soured by so many ads for suspicious deals for things I don’t need, not to mention phishing and other attacks that I just don’t bother.
I do read what I find in my mailbox. Not all of it, but what’s relevant to me will generally get opened. If I toss something without acting, it’s almost always because the offer just isn’t compelling enough.
April 26th, 2011 at 10:59 am
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